Give the Family Jewels

We heard the most awkward commercial on CBS tonight.

This is the narration from the commercial:
"Wanna do something special for your woman on Valentine's Day?  Examine yourself for testicular cancer.    It's easily treated if detected early.  This Valentine's Day, why give a diamond when you can give the family jewels.  CBS cares."

I totally appreciate the informative commercials, but Wow...